🎧 LISTEN & 📺 WATCH: Off The Back Seat: Fan Edition – Peter Urlich
- Publish date
- Thursday, 23 Jul 2026, 7:05AM
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In this episode of Off the Back Seat: Fan Edition, Manaia Stewart and Ben Hurley pick up Peter Urlich in the back of a brand-new GWM Cannon Alpha Plug-in Hybrid!
Thousands of people sing it after every home win. Peter Urlich wrote it in about half an hour. When former Warriors CEO Mick Watson told him the club needed its own victory chant, Urlich went home, sat down, knocked out the lyrics and presented them the next day. Watson's verdict: "That's it."
What started as a song for the sheds escaped into the stands and became one of the most recognisable traditions in New Zealand sport. Urlich still gets goosebumps hearing it. But he was there long before that, so desperate to attend the Warriors' inaugural match that he skipped an important dinner party with his then-partner, at some cost to the relationship ledger.
The boys get the lot: the 2011 grand final, the lean years when Mount Smart crowds were counted in thousands rather than tens of thousands, and why supporting this club has never been about trophies. It's about a community that runs from Kaitaia to Bluff.
Head into your local GWM dealership and discover the GWM Range.
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